Get a richer customer interaction on end of visit satisfaction surveys. Customers can reply by standard SMS or click through to a CloudForm. Customers can still reply with standard SMS so you offer multiple channels via a single text.
Lights not working, fly-tipping, Noise Nuisance - give customers a short code and send them a CloudForm link, now you can make this channel work for you by capturing enough information to genuinely avoid the mediated contact.
or other information capture; send bulk SMS messages to your contact lists and let customers launch your own forms on their phones. Every reply reduces the cost of collecting information from your customers.